Our Mission

To inspire and educate children to approach the world with confidence and kindness. As bullying and cyberbullying continue to rise, we aim to educate children and their parents on navigating the digital age. Our goal is to provide children with the tools and resources they need to build self-confidence, enabling them to handle difficult situations with strength and integrity.

Our Vision

We envision a world where every child grows up with the confidence to believe in themselves, the courage to stand up for what is right, and the integrity to live authentically. A world where kindness is a guiding principle, and children are empowered to be upstanders—champions of compassion and justice—rather than passive bystanders. Through this, we aim to build a future rooted in empathy, respect, and the belief that every act of kindness has the power to shape a better world.

Meet the Board

  • Founder & Executive Director/Board Chair

    Ashley is the visionary behind Everybody for Kindness and the owner of Ellie Viv, a successful clothing boutique. With her leadership and passion for creating positive change, she guides our mission to foster kindness and empower communities.

  • Director of Development/Board Vice Chair

    Natalie brings extensive experience in marketing, consulting, and serving on multiple charity boards. As Ashley’s sister, she shares a deep commitment to the cause, driving our development efforts and ensuring we maximize our impact.

  • Office Coordinator/Treasurer

    Jeff, Ashley’s husband, is a seasoned business owner with a strong financial background and charity board experience. His expertise ensures the financial integrity and smooth operations of our organization.

  • Board Secretary


    With a background in marketing and event planning, Morgan plays a key role in supporting our strategic initiatives and outreach efforts. As a non-relative board member, she brings fresh perspectives and creative energy to the team.

  • Kara Friedman is a Licensed Professional Counselor with 20+ years of experience working with teens and women in St. Louis, Missouri. She served as a consultant and on the Advisory Board for Girl Talk, Inc. as well as served on the Board for Girls in the Know and she is currently an expert speaker in their speaker series.